KasiNomics Unleashed tells the story of the corporate pioneers, the executives who thrive by doing business in these informal spaces, from listed property companies to township butchery chains, from grocery delivery founders to furniture suppliers, financial services entrepreneurs to township property developers. As you delve into the tales of these enterprising executives, you will discover insights and lessons that transcend the boundaries of conventional business wisdom.

In KasiNomics Unleashed also meet the inspiring entrepreneurs “kasipreneurs” of the informal economy, from bake for profit bakers to backroom rental barons, coffee innovators to goat breeders, kasi delivery to spaza innovators, mattress makers and backroom builders, vetkoek fryers and chicken dust queens, kota franchises and backyard auto mechanics.

This is on one hand a book about the business opportunities, pitfalls and key success factors for business that these rural and township and informal economies but mostly it’s a deeply human story of the inspiring tenacious entrepreneurs of our informal economy who are otherwise invisible.

The informal economy is being unleashed – driven by digital transformation, the decline of cash, hybrid forms of formalisation, and the growing presence of formal businesses in township and rural areas. Its growth, unique character, and sheer scale signal something powerful. With its flexibility, determination, and resourcefulness, the informal economy offers a glimpse into the future of entrepreneurship. The informal economy has evolved and grown … KasiNomics Unleashed!

'KasiNomics Unleashed: The Evolution of the Informal Economy and the Inspiring Entrepreneurs and Executives Who Power It' is published by Tracey McDonald Publishers