JOHANNESBURG (miningweekly.com) – Investors are showing strong interest in platinum and online platinum investment is on the rise, Gold Avenue CEO Nicolas Cracco reports.

Constrained supply and sensitivity to economic trends make platinum an attractive diversification option, particularly during periods of uncertainty, Cracco says.

Being seen increasingly is that investors want physical metals, held securely, but managed through a digital platform that offers flexibility and control.

Ongoing interest in physical precious metals is expected to continue for as long as global uncertainty continues to drive investors to real assets.

“Platinum will again benefit from this trend as investors seek diversification beyond gold,” Cracco states in a World Platinum Investment Council 60 Seconds release to Mining Weekly.

“For platinum in particular, diverse and resilient demand against ongoing supply constraints and dwindling above-ground stocks strengthen the investment case, providing further support.

“Taken together, these factors suggest platinum will continue to attract investors looking to broaden their precious-metals exposure,” Cracco adds.

Private investors buy, hold, and sell physical precious metals. Last year, more than 53 000 new users joined the platform, representing a 60% increase compared with 2024.

Physical platinum and palladium bars and coins recognised by mints are offered. Investors tend to favour simple, well-known formats, especially in platinum.

For precious-metal investors, platinum is in a middle-ground position in that it is precious and industrial metal.