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Four Scenarios for the Future of Travel and Tourism


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Four Scenarios for the Future of Travel and Tourism

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Four Scenarios for the Future of Travel and Tourism

Four Scenarios for the Future of Travel and Tourism

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11th July 2025

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The travel and tourism (T&T) industry has staged one of the most dramatic recoveries in modern economic history, surpassing pre-pandemic expectations and reaffirming its vital role in global prosperity.

With Japan and Greece welcoming record visitor numbers and new partnerships reshaping international travel corridors, the sector’s resilience is clear.

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However, rapid technological change, evolving consumer demands and mounting geopolitical and environmental pressures signal a critical inflection point for the industry.

Report by the World Economic Forum 

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