- Four Scenarios for the Future of Travel and Tourism13.54 MB
The travel and tourism (T&T) industry has staged one of the most dramatic recoveries in modern economic history, surpassing pre-pandemic expectations and reaffirming its vital role in global prosperity.
With Japan and Greece welcoming record visitor numbers and new partnerships reshaping international travel corridors, the sector’s resilience is clear.
However, rapid technological change, evolving consumer demands and mounting geopolitical and environmental pressures signal a critical inflection point for the industry.
Report by the World Economic Forum
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