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Don’t be ripped off - Always ask for an ABC certificate when placing adverts

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Don’t be ripped off - Always ask for an ABC certificate when placing adverts

Don’t be ripped off - Always ask for an ABC certificate when placing adverts

25th June 2024

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Creamer Media’s Engineering News & Mining Weekly magazine is Audit Bureau of Circulation (ABC) certified. 

An ABC certificate is a guarantee to you, our advertisers, of how many copies of our magazine are printed and distributed each week.

The ABC checks, each quarter, that Creamer Media’s Engineering News & Mining Weekly has the necessary documentation to prove our magazine’s print and distribution numbers.  This means that when your company places an advert in our magazine you are guaranteed that your advert will be widely distributed and seen by thousands of business decision-makers.

Unfortunately, the reality is that there are a number of fly-by-night publishers operating today that are pulling the wool over advertisers’ eyes. As such, advertisers are paying for adverts without knowing how many copies of a particular magazine are being printed and whether they are being properly distributed.

As the saying goes, “buyer beware”.  To avoid being taken for a ride, you should always ask for a publisher’s ABC certificate before spending money on advertising with a potentially unethical publisher.

Being ABC-certified is a testament to Creamer Media’s commitment to transparency, reliability, and accountability, distinguishing us from publishers who are not subjecting themselves to an ABC audit. The ABC certification gives advertisers confidence in our reported circulation figures and underscores our dedication to high standards and consistent delivery.

By choosing ABC-certified publications, you will align your company’s brand with trusted and reputable media, enhancing your brand's credibility.

The most recent ABC figure for Creamer Media’s Engineering News & Mining Weekly is 14 316 copies per week.

The ABC certificate applies only to the print and digital editions of the Engineering News & Mining Weekly. Statistics for the online readership of the Engineering News, Mining Weekly and Polity websites are monitored by the Interactive Advertising Bureau (IAB) and are based on Google monitoring technology.

According to the most recent IAB stats, Creamer Media websites’ monthly page impressions are:

Engineering News Online

Desktop: 355 818

Mobile: 189 974

MiningWeekly.com:

Desktop: 354 134

Mobile: 140 616

Polity.org.za:

Desktop: 77 160

Mobile: 56 883

Please let us know if you would like to receive a copy of Creamer Media’s latest ABC certificate or if you would like to find out more about placing adverts with us.  For more information, email advertising@creamermedia.co.za

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